Small business owners usually don't know their website has SEO issues until they notice they're not getting traffic. By then, the site has been quietly underperforming for months.

Most of these problems are fixable in a day. But first, you have to know what to look for.

The page title is one of the strongest SEO signals Google has. If every page on your site says 'Home | My Business' or has no title at all, you're leaving serious ranking potential on the table.

Every page needs a unique, descriptive title that includes what the page is about and ideally the primary keyword. 'Web Design Services in Tirana — Core Point' beats 'Services' every time.

Google uses page speed as a ranking factor, and it's been more important every year. A site that takes 4+ seconds to load on mobile is going to rank lower than a fast equivalent — and it's also going to lose visitors before they even see your content.

The most common causes: unoptimised images, no lazy loading, heavy JavaScript bundles, and cheap shared hosting.

Google indexes your mobile site first. If your website looks broken or hard to use on a phone, it's going to rank lower — even if the desktop version looks great.

More than 60% of web traffic is mobile. A non-mobile-friendly site isn't just an SEO problem; it's a conversions problem.

A five-page brochure site with no blog or content will plateau. Google wants to see that your site is active and authoritative. That means publishing content that answers the questions your potential customers are searching for.

You don't need to post every week. One well-written, detailed post per month that targets a real search term is worth more than ten thin posts.