Ajax came to us with a site that wasn't doing them justice. They had strong work, a solid reputation, and good clients — but their online presence didn't reflect any of that. The site was outdated, slow on mobile, and had no clear call to action.

The brief was straightforward: build something modern, fast, and professional that makes the right first impression and converts visitors into enquiries.

Before we wrote a single line of code, we spent time on messaging. What does Ajax do? Who is it for? What should a visitor do when they land on the page?

Once the answers were clear, the design came naturally. A strong hero with a direct value proposition, a services section that explains what they offer without jargon, case studies that build credibility, and a contact section with no friction.

The final site is a single-page experience with clear sections: hero, about, services, work samples, testimonials, and contact. Everything loads fast — under 1s on desktop, under 1.5s on mobile.

The design is intentionally minimal. No clutter, no stock photo backgrounds, no generic layouts. It reflects what Ajax actually is: professional, focused, and good at what they do.

Within the first month of going live, Ajax reported a noticeable increase in inbound enquiries from the website. More importantly, the quality of those enquiries improved — people arrived already understanding what Ajax does and what they offer.

That's what a good website does. It doesn't just look better — it does more work.